From long before Joan of Arc's written call to arms in 1429, and long after Martin Luther King Jr. began his Letter from Birmingham Jail in the columns of a newspaper, what people write can go down in history. Nobody will memorialise typed text docs, or auction WhatsApp messages. With a pen in your can you can say something that matters. With a Parker pen, you can write the world's wrongs. A concept campaign for Parker to get people writing again.