Writing to Sell in the Gender-Neutral Retail Landscape
Blog post considering the language of gender neutrality in retail.
With the advent of athleisure wear being seen on every street corner around the globe and queues of Gen Zers lining up for the latest clothing drops from streetwear brands, gender is now something that retailers need to really contend with to evolve into this new buying age.
Statistics show that 56% of Gen Z consumers shop outside of their perceived gender (Wunderman Thompson). Retailers take note, this group holds 40% of the buying power currently (Bloomberg).
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