Aimée López
Available

Aimée López

Retail Copywriter + StrategistLondon, United Kingdom
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Pip Jamieson
Brendan McKnight
Sophie Howe
Aimée López
Available

Aimée López

Retail Copywriter + StrategistLondon, United Kingdom
About me
Words are your 24-hour salesperson. That is why it is important to use carefully researched words from a copywriting expert with 26 years of retail experience. Using persuasive tactics based on consumer behavioural psychology, I can turn your passersby into customers. I oversee product copy for five divisions of a brand with product sales in 99 countries from 2,250 shops. I am proficient in SEO and American and British English. You can find my work at the Tate Modern Museum, Courier, THIIIRD magazine, and International stores. Get in touch. hello@copyunleashed.com - copyunleashed.com
Projects
  • Mark your calendars! ​ NEXT SHOP + POP EP. 4 - INSTAGRAM LIVE @copyunleashed - Tuesday, 7 JUNE @ 5:00PM (LONDON)
    Mark your calendars! ​ NEXT SHOP + POP EP. 4 - INSTAGRAM LIVE @copyunleashed - Tuesday, 7 JUNE @ 5:00PM (LONDON)Topic: How to start selling your own designs online. This episode will feature Samia from knottedwords.com. We’ll have the privilege of gaining her insights as an industrial designer turned successful e-commerce entrepreneur with her silk scarf brand Knotted Words. Each silk piece is designed by Samia and is exclusive to her brand. Not common anymore! It’s tough to start a brand with your own designs but Samia will give us the goods. ​ All SHOP + POPs are only 20 minutes, so tune in! ⏳ Yes,
  • Podcast Interview for YAYZY App on Sustainable Fashion
    Podcast Interview for YAYZY App on Sustainable FashionSecondhand clothing is no longer a dirty term. Vintage and secondhand fashions are a great avenue to start your journey into adding sustainable practices into your lifestyle. I had the privilege to speak with Priscilla Oshunremi from YAYZY on the podcast The A-yayZy of Sustainability to discuss vintage fashion and ways to integrate secondhand clothing into your own wardrobe. I began copywriting in the vintage fashion world. I have a lot of experience to speak from that you may find interest
  • Featured Interview in THIIIRD Magazine
    Featured Interview in THIIIRD MagazineI had the pleasure of interviewing gender non-conforming writer, poet, and artist ALOK V. Menon for THIIIRD Magazine's Defiant Beauty issue (released June 2021).
  • Writing to Sell in the Gender-Neutral Retail Landscape
    Writing to Sell in the Gender-Neutral Retail LandscapeBlog post considering the language of gender neutrality in retail.
  • Former Creative Director of SHE. Magazine
    Former Creative Director of SHE. MagazineI also shot the cover for SHE. Magazine 01.
  • Product Descriptions for LA Fashion Designer Melissa Mercedes
    Product Descriptions for LA Fashion Designer Melissa MercedesCreatively collaborated with LA celebrity evening wear designer Melissa Mercedes on product descriptions for her whole catalog of work.
Projects credited in
  • My Soho Times Autumn 2021 edition
    My Soho Times Autumn 2021 editionEditor-in-Chief, layout design, commissioned articles for the latest issue of @mysohotimes mag View online here: https://issuu.com/mysohotimes/docs/autumn_digital_2021 www.mysohotimes.co.uk
Work history
    Copy Unleashed logo
    Copy Unleashed logo
    Retail Copywriter + StrategistCopy Unleashed
    London, United KingdomFull Time
    Clients include ECCO Shoes, Shuuk., and LA celebrity fashion designer Melissa Mercedes. www.copyunleashed.com Clients include ECCO Shoes, Shuuk., and LA celebrity fashion designer Melissa Mercedes. - copyunleashed.com
    S
    S
    Creative DirectorSHE. Magazine
     - London, United KingdomFull Time
    Tagline - Shameless accounts of the female experience. I co-founded, directed, wrote for and edited a successful women's magazine in the UK.
Skills
  • Brand Writing
  • Product Descriptions
  • Product Copywriting
  • Fashion Writing
  • Beauty Writing
  • Blog Articles
  • Creative Direction
  • Fashion Copywriting
Education
    B
    B
    Master of ArtsBirkbeck College, University of London
     - London, United Kingdom
    MA - The History of Film and Visual Media Work placement at the BFI
    S
    S
    Bachelor of Arts (BA) School of Visual Arts
     - New York, United States
    BFA - Cinematography, Film Production