About me

Words are your 24-hour salesperson. That is why it is important to use carefully researched words from a copywriting expert with 26 years of retail experience. Using persuasive tactics based on consumer behavioural psychology, I can turn your passersby into customers. I oversaw product copy for five divisions of a brand with product sales in 99 countries from 2,250 shops. I am proficient in SEO and American and British English. You can find my work at the Tate Modern Museum, Courier, THIIIRD magazine, and International stores. Get in touch. hello@copyunleashed.com - copyunleashed.com

PostsProjectsExperienceTeam

• Starting a new retail venture or revisiting your marketing strategy and not sure who your target customers are?
• Do you read product descriptions before making a purchase? I am conducting research for an upcoming article. Have your voice heard!
• Clubhousers - Are you looking to up your video script/planning game? Got burning questions about the wacky world of copywriting?

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Projects

• 5

  Mark your calendars! ​ NEXT SHOP + POP EP. 4 - INSTAGRAM LIVE @copyunleashed - Tuesday, 7 JUNE @ 5:00PM (LONDON)Topic: How to start selling your own designs online. This episode will feature Samia from knottedwords.com. We’ll have the privilege of gaining her insights as an industrial designer turned successful e-commerce entrepreneur with her silk scarf brand Knotted Words. Each silk piece is designed by Samia and is exclusive to her brand. Not common anymore! It’s tough to start a brand with your own designs but Samia will give us the goods. ​ All SHOP + POPs are only 20 minutes, so tune in! ⏳ Yes,
• 5

  Podcast Interview for YAYZY App on Sustainable FashionSecondhand clothing is no longer a dirty term. Vintage and secondhand fashions are a great avenue to start your journey into adding sustainable practices into your lifestyle. I had the privilege to speak with Priscilla Oshunremi from YAYZY on the podcast The A-yayZy of Sustainability to discuss vintage fashion and ways to integrate secondhand clothing into your own wardrobe. I began copywriting in the vintage fashion world. I have a lot of experience to speak from that you may find interest
• 9

  Featured Interview in THIIIRD MagazineI had the pleasure of interviewing gender non-conforming writer, poet, and artist ALOK V. Menon for THIIIRD Magazine's Defiant Beauty issue (released June 2021).
• 4

  Writing to Sell in the Gender-Neutral Retail LandscapeBlog post considering the language of gender neutrality in retail.
• 1

  Former Creative Director of SHE. MagazineI also shot the cover for SHE. Magazine 01.
• Product Descriptions for LA Fashion Designer Melissa MercedesCreatively collaborated with LA celebrity evening wear designer Melissa Mercedes on product descriptions for her whole catalog of work.

Projects credited in

• 34

  My Soho Times Autumn 2021 editionEditor-in-Chief, layout design, commissioned articles for the latest issue of @mysohotimes mag View online here: https://issuu.com/mysohotimes/docs/autumn_digital_2021 www.mysohotimes.co.uk

Work history

Retail Copywriter + StrategistCopy Unleashed
Mar 2020London, United KingdomFull Time
www.copyunleashed.com
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Creative DirectorSHE. Magazine
Dec 2017 - Sep 2018London, United KingdomFull Time
Tagline - Shameless accounts of the female experience. I co-founded, directed, wrote for and edited a successful women's magazine in the UK.

Skills

• Brand Writing
• Product Descriptions
• Product Copywriting
• Fashion Writing
• Beauty Writing
• Blog Articles
• Creative Direction
• Fashion Copywriting

Education

B
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Master of ArtsBirkbeck College, University of London
Aug 2008 - May 2010London, United Kingdom
MA - The History of Film and Visual Media Work placement at the BFI
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Bachelor of Arts (BA) School of Visual Arts
Aug 2003 - May 2007New York, United States
BFA - Cinematography, Film Production