A project to communicate the Wunderbrow brand and promote the product across a range of different touch-points.
This included the design and project management of a new landing page, the art direction of new model and pack shots, and the design of various web banners and e-mail newsletters.
The redesign of the web page included a study of the user journey, and an assessment of what information was shown and how it was communicated; conclusions showed that both the design and journey needed to be much more streamlined.
It was also crucial to include more diversity.
The finished landing page saw a 70% increase in click through rates.