Hi! I'm Kitty- a highly skilled freelance Graphic Designer based in Reading.
I specialise in branding, brand implementation and digital design, and I have a real love for getting involved in all stages of the design process; hands on development of projects from idea generation to delivery.
Since graduating from the University of Leeds in 2014, I have gained experience in-house, in agencies and working freelance, working with clients such as Disney, Toyota, Wunder2, Harrods and Royal Caribbean.
Projects
- WunderbrowA project to communicate the Wunderbrow brand and promote the product across a range of different touch-points. This included the design and project management of a new landing page, the art direction of new model and pack shots, and the design of various web banners and e-mail newsletters. The redesign of the web page included a study of the user journey, and an assessment of what information was shown and how it was communicated; conclusions showed that both the design and journey needed to
- Freddie's FleetA branding project for a vintage bus hire company. Research highlighted how vintage buses each have a distinctive style that represents their history and era, with 95% of the customer base being Brides & Grooms, I decided to take advantage of each buses personalities by fitting it in with the most popular wedding styles and themes. This developed to the sub-branding of each bus within the fleet- producing names, choosing fonts, colour schemes and also producing individual illustrations; incorpor
- MasabiA large variety of projects for the mobile ticketing agency Masabi. These projects were created during rolling contract in which I've helped Masabi to implement their brand across their marketing materials.This has included brochures and e-books, large format posters for trade shows, web design, e-mail banner design and promotional vector animation.
- Double PrimeA branding project for start-up investment firm Double Prime. The aim behind the branding was to keep a simple, clean and clear aesthetic, while also helping them to stand out against their very corporate competitors by using a fresh colour scheme, modern sans-serif type and large high-res imagery. The company is often referred to as 'DP' which is reflected in the logo. The connection of the 2 letters in the logo incorporates the companies main values of partnership, reliability and solidari
- WunderkissA Wunder2 project to communicate the Wunderkiss brand and product, and also incorporate the launch of new Lip Liner products into this brand. This included the design and project management of a new landing page, editing and retouching new model and pack shots, and the design of various web banners and e-mail newsletters. During my time at Wunder2, the revenue generated from E-mail newsletters increased from £30,000 per month to £100,000 per month. Google Adword banners also saw an 30% averag
Work history
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Graphic designerKitty Hudson Design Ltd
London, United KingdomFreelance
Working on a variety of projects ranging from large and small
scale print, web design, e-mail newsletter design, Presentation
design, vector animation, vector illustration, branding and brand
implementation.
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Graphic designerWunder2 Cosmetics
- London, United KingdomFull Time
Responsible for all aspects of digital communication for cosmetics
brand Wunder2. Day-to-day duties included e-mail newsletters,
digital banners and website updates.
During this time I project managed the launch of many new
landing pages across the site; this entailed scheduling
photoshoots, art direction, photo editing, liaising with developers
and working with the data analytics team to find key insights.
The updated Landing Pages saw an increase in CTRs of 70%.
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Skills
- Abobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Adobe After Effects
- Adobe Lightroom
- Microsoft Office
- Digital Design
- Print Design
- Sketch
- Project Management
Education
2:1 BA (Hons) Graphic and Communication DesignUniversity of Leeds
- Leeds, United Kingdom
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A levels - Fine Art (A*), Media Studies (A), Psychology (B) The Emmbrook Sixth Form
- Wokingham, United Kingdom
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