WWD Beauty Summit

The emphasis was on insight, innovation and confronting the challenges of tomorrow today. The keynote speaker at WWD’s Beauty Summit talked about lessons he learned in his storied career building the Estée Lauder Cos. Inc. With a bold call for revolution, P&G’s group president of global beauty care kicked off the 2013 Beauty Summit. Brooke Shields and Dr. Tina Alster helped the magazine editor weigh the pros and cons of cosmetically dealing with the hands of time. The president of L’Oréal Luxe USA does not want to see an end to the double-digit growth the luxury beauty market has been experiencing. The company’s global chief marketing officer emphasized that for marketers it’s no longer about a point of difference, “it’s about a point of view.” For companies that want to win in today’s competitive and volatile world, being number one is no longer enough. Fang took a three-pronged approach to explain the opportunities and challenges inherent in selling beauty and personal-care products in the country.