WWF-UK. Do it for your planet.

One of the world’s most iconic brands was struggling. The organisation had moved on from animal issues alone to tackling the planet’s wider issues, but the audience hadn’t caught up due weak communication internally and externally. We set the Panda free so she could move past the preconceptions to become the figure head of an active and confident movement leading the way for a new future for our planet. Do it for your planet.