WYN

  • Robert Chapman

Logo and brand guidelines for digital start-up, WYN, who provide a service whereby people can store unwanted items and allow others to rent them out for a fee, thus allowing the item owners to break even on the cost of storage, or even make a profit. The idea is for customers to use the WYN app to arrange everything from storage to rental and as such, a monogram-style logo with a striking colour scheme was created, to allow the app icon to stand out on a crowded phone screen. The brand guidelines are detailed and cover the likes of company mission statement, logo treatment and typography.