The aim of this project is to engage a younger consumer with a new branch of a larger telecommunications company. As digital natives this age-group are already au fait with their position as telecommunications users as well as consumers. When researching this demographic I learned that there was a growing trend amongst teenagers for 8 bit games, cassettes and 80s technology. As a result the branding for Generation X is designed to appear grainy and glitchy emulating the precursors to modern mobile phones and computers. The colour palette reflects the 80s trend for neon making it very eye-catching. I used Helvetica for this project to encapsulate a time when there were far fewer fonts and give the appearance of a default setting.