XBOX ORIGINALS DESIGNLAB FANCHISE

Revolutionise the concept of customisation and take it to all-new heights. That’s why we decided gamers should be given a stake in their unique controller design and earn a cut based on its sales –something that was unheard of. Designing the layout of the OOH touch points, making them work as a set with a consistent style where the visual symmetry of the image was the focus, & the individuality of the ‘gamers’ was highlighted by having a signature for each poster. CANNES LIONS GRAND PRIX WINNER