A dedicated passionate graphic designer with over 15 years industry experience working alongside small start ups and award winning design agencies. Self-motivated, enthusiastic and not afraid to put in the hard work. Experienced in developing ideas and seeing them through. Confident working with clients, assisting teams and designers, fulfilling a brief, managing projects, liaising with printers, and external design agencies. Enjoys conceptual thinking, used to collating information, dabbling in copy writing, artworking to precision, working to tight deadlines and producing accurate design. I have a genuine appreciation for the craft, always keeping up-to-date with current design trends and finding inspiration in the day to day.
- XBOX ORIGINALS DESIGNLAB FANCHISERevolutionise the concept of customisation and take it to all-new heights. That’s why we decided gamers should be given a stake in their unique controller design and earn a cut based on its sales –something that was unheard of. Designing the layout of the OOH touch points, making them work as a set with a consistent style where the visual symmetry of the image was the focus, & the individuality of the ‘gamers’ was highlighted by having a signature for each poster. CANNES LIONS GRAND PRIX WINN
- TOXIC TOBYThe biggest killer on UK roads isn’t car accidents, it’s air pollution. BreezoMeter provide real-time, location-based air quality data. But the data is cold, emotionless and lacks a physical presence on the streets. Introducing Toxic Toby. Part roadside memorial, part neighborhood utility, and connected to BreezoMeter’s real-time air quality data. When harmful levels of pollution are detected he begins coughing, alerting the public to the invisible dangers of toxic air. Simultaneously, an auto
- JUST EATJust Eat campaign. A fresh & vibrant approach to the delivery service. Logo variations of the rainbow rays for different applications & formats. Above the line posters for the new vegan burger launch. Metro cover wrap to brighten up the day of weary commuters on the underground. The idea the jingle ‘Did somebody say Just Eat’ is sung when the paper is opened, bringing a smile to the commuters faces.
- O2Keeping in line with their strong brand creating in-store POS that is engaging & informative. Working on a number of successful O2 campaigns & bringing them to life in the in store environment. Such as new handset releases, sale & ‘Be more dog’ ‘Follow the Rabbit’. Also part of the team to work on the launch of the the most "significant" campaign of its 20-year England Rugby sponsorship. Calling on fans to 'Wear the Rose' to show their loyalty ahead of the Six Nations kick off. Including a larg
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- Art Direction
- Concept Delivery