xSellco

xSellco's product eDesk is the world's most used e-commerce help-desk, alongside their other products like Repricer and Feedback they are a vital tool for people selling on multiple platforms. They had a pre-existing brand which had no guidelines so there was no consistency. I brought this into focus and created them a hierarchy based but adaptable system. I also complied a library of brand imagery and icons + assisted with copywriting and campaign ideas as well as some work on their UI and websites. I also created a brand pathway to help them ask the right questions for their upcoming rebrand.