Yacht Club Collection Launch - Charlie Allen SS19

Project Description:
For the rst time in 8 years, British designer and bespoke tailor, Charlie Allen, is presenting a new range of menswear. The SS19 line is inspired by the latest work of Belgian artist José Chapellier. Neo-classical ready-to-wear loungewear endorsing the maritime adventures of yachts, sailing and travelling. A true burst of color. An energetic line for the journey man, that dreams of the future.
More info & lookbook available here: http://www.charlieallen.co.uk/currentcollection/
Scope of work:
I was responsible for the overall project management, salon event, branding, PR, influencer engagement, social media & digital campaign, lookbook design, brand partnerships and sponsor relations.

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Marlies Isabella Riepl
Marketing Strategist & Creative Producer