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Do you really want to delete project Brand Strategy - Röstraum Coffee?
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Results-Oriented. Creative. Efficient. Marketing and Communications Strategist, who has worked for Red Bull and BBDO, with more than 5 years of international experience in brand strategy, digital marketing and partnerships management. Has the ability to understand the big picture and quickly identify key messages, developing engaging campaigns which incite action. Exemplary communication and relationship-building skills ensure the ability to network skillfully and build valuable relationships with clients and partners. Works well under pressure and always brings new ideas to the table. A true team player that manages to foster positive discussions and bring out the best in colleagues. Keen interest in social media, start-ups and sustainability with proficient skills in Adobe InDesign and Photoshop.
• Developing and implementing marketing & communication strategies (ATL, BTL, TTL) for small and medium sized businesses; focusing on digital marketing including social media, ecommerce and SEO • Conducting advanced market and competitive analyses, highlighting opportunities and trends • Brand development and product launches incl. design and coordination of photoshoots and video productions • Managing brand partnerships, influencers as well as handling PR • Planning and implementing customer incentives and charity events • Clients include Charlie Allen Bespoke (London based fashion brand) and ID Atlantic (UK Architecture start-up)
● Developing brand strategy presentations and market observations including strategy workshops ● Primary responsible for coordinating launch campaigns in new markets including China, Hong Kong, Iran and USA liaising with clients, in-house creative team as well as external production partners ● Planning and successfully executing campaigns incl. ATL, BTL and TTL from briefing to final implementation ● Main client: Austrian Airlines
● Developing brand building and communication strategies ● Liaising with clients, in-house creative team and external production partners to plan and successfully execute offline and online campaigns ● Developing market overviews and competitor analysis presentations ● Clients include Austrian Economic chamber, Advantage Austria, Mayr-Melnhof Packaging, Silhouette, Swarovski, Kunstraum
● Developing, implementing and leading global internal communication for Red Bull TV ● Finance Management, Budget Steering and Business Planning ● Supporting the sales team on brand partnership proposals e.g. Youth America’s Cup, GoPro, Mercedes Benz ● Planning & coordinating employee trainings and team events (for teams of up to 60) ● Organising internal events for product launches, media visits and partner meetings e.g. International Olympic Committee ● Coordinating and working with creative agencies