About me
Results-Oriented. Creative. Efficient. Marketing and Communications Strategist, who has worked for Red Bull, Technicolor and BBDO, with more than 7 years of international experience in brand strategy, digital marketing and partnerships management. Has the ability to understand the big picture and quickly identify key messages, developing engaging campaigns which incite action. Exemplary communication and relationship-building skills ensure the ability to network skillfully and build valuable relationships with clients, partners and teams. Works well under pressure and always brings new ideas to the table. A true team player that manages to foster positive discussions and bring out the best in colleagues. Keen interest in AI, start-ups, sports, fashion and sustainability.
Projects
- New Website and CMS - The Focus/TechnicolorThe Focus is a digital platform dedicated to career development in #visualeffects and hiring for Technicolor’s award-winning Film and episodic studios including MPC Film, Mill Film, Mr. X and Mikros Animation Montreal. A hub of stories and information for all kinds of VFX professionals, from artists and producers to developers and those starting out, that aims to bring you the latest in VFX and technology, jobs, and virtual learning. www.thefocus.com Scope of work: Responsible for the global
- Yacht Club Collection Launch - Charlie Allen SS19Project Description: For the first time in 8 years, British designer and bespoke tailor, Charlie Allen, is presenting a new range of menswear. The SS19 line is inspired by the latest work of Belgian artist José Chapellier. Neo-classical ready-to-wear loungewear endorsing the maritime adventures of yachts, sailing and travelling. A true burst of color. An energetic line for the journey man, that dreams of the future. More info & lookbook available here: http://www.charlieallen.co.uk/currentcoll
- Brand Strategy and Website Design - ID Atlantic LimitedIDA's vision is that everyone should have a quality place to live, enjoy, learn and work that they can be proud of and that enables them to raise their families and build communities safely and securely. These places should be high performing, easy to construct, easy to run and maintain, represent value for money, be self sufficient and as sustainable as possible. Scope of work: - Logo design - Brand Strategy - CD - Website design and creation (using word press) - Partnership Strategy
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Work history
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Brand Strategy & Marketing ConsultantSelf Employed
London, United KingdomFreelance
• Developing and implementing marketing strategies for small and medium sized businesses; focusing on brand strategy and digital marketing incl. social media and performance marketing
• Market and competitive analyses, highlighting opportunities and trends
• Brand development and product launches
• Creative media production
• Brand partnerships, influencers as well as handling PR
• Planning and implementing customer incentives and charity events
• Client list includes companies in media, technology, design, engineering, art, non-profit and FMCG.
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Head of Marketing The FocusTechnicolor Creative Studios
- London, United KingdomFull Time
I managed the launch and development of a digital platform called The Focus dedicated to building a diverse community of creatives in film, tech and visual effects to improve accessibility to the creative industry
Responsibilities include brand strategy, partnerships, digital marketing, social media management, content marketing, creative media production and event planning.
More than 160 articles, 6,500 newsletter subscriptions and 27,000+ social media followers within 8 months after launch (mostly organic growth)
Developed a monthly Masterclass podcast featuring VFX supervisors as well as a virtual event series promoting diversity, equity and inclusion called 'Focus on Change'
Managing a team of 3 marketing executives based in Montreal, London and Adelaide
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Skills
- Adobe Indesign
- Adobe Photoshop
- Photography
- Hootsuite
- Google Adwords
- Google Analytics
- Apple Keynote
- Microsoft Powerpoint
- Foreign Languages