The first phase of Matter Of Form’s brand transformation engagement with YPI has focussed on a completely renewed digital infrastructure.
A modular design gives us the flexibility to strategically serve content to varying persona types based on perceived intent.
The images and videos used across the site have been created to appeal to a millennial audience and to encourage people who are unfamiliar with yachting to try new experiences.
A complex integration with a central industry yacht database combines with a series of internal systems to provide a fundamentally dynamic content delivery mechanism.
The next phase of the project will focus on the development of a highly tailored online client experience and the creation of an online account area for private access to bespoke consultancy and support.
The new website demonstrates YPI’s 45 years of heritage, experience and knowledge of the yachting industry and presents its services in a clear, engaging and inspirational way.
Visitors to the site are taken on a tailored and exclusive journey, navigating them directly to the heart of the information they are most interested in, whether looking to charter a yacht, plan a holiday or hire a crew.
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