Projects credited in
- University ArmsUniversity Arms is an iconic hotel in the heart of Cambridge which originally opened in 1834 and played host to significant historic events before standing dormant for nearly half a century until its recent revival by Melford Capital. Matter Of Form (MOF) partnered with Melford Capital (the investors behind the overhaul) to translate the new brand and vision into a digital framework for both the hotel and its neighbouring restaurant – Parkers Tavern – run by the renowned chef Tristan Welch. MOF
- Yachting Partners InternationalThe first phase of Matter Of Form’s brand transformation engagement with YPI has focussed on a completely renewed digital infrastructure. A modular design gives us the flexibility to strategically serve content to varying persona types based on perceived intent. The images and videos used across the site have been created to appeal to a millennial audience and to encourage people who are unfamiliar with yachting to try new experiences. A complex integration with a central industry yacht database combines with a series of internal systems to provide a fundamentally dynamic content delivery mechanism. The next phase of the project will focus on the development of a highly tailored online client experience and the creation of an online account area for private access to bespoke consultancy and support.2
Work history
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Front-end DeveloperDuzi studio
- London, United KingdomFreelance