Iconic British floral fragrance brand Yardley London are excited to launch The Collection by Yardley, with a directional campaign fronted by TIGERLILY TAYLOR, model, artist and daughter of global rockstar and Queen drummer Roger Taylor.
The ‘one to watch’ style icon favourite of Mario Sorrenti stars in new attitude-fuelled glam film to reveal Yardley’s new jewel inspired fragrance collection for the modern millennial exclusively shot by world-famous photographer RANKIN.
‘I loved this shoot and the concept, which was conceived by The Full Service. Tigerlily embodied all of the different characters with such an amazing attitude. The whole thing was collaborative, creative and visually fresh. Everything you’d want in a project.’ Says Rankin
Yardley has a rich style heritage and is now about to embark on an exciting major brand reinvention as it gears up to celebrate its 250 years in 2020. As an offspring of the ‘rock aristocracy', Tigerlily is part of the new style establishment, helping to bring Yardley’s heritage bang up to date.
At the start of this glittering era, the edgy video reveals the new five exquisite floral fragrance collection, which has been inspired by the beauty, opulence and glamour of jewels: Poppy Diamond, Rosie Ruby, Lilac Amethyst, Daisy Sapphire and Flora Jade.
The Collection by Yardley London is available exclusively from Boots stores and online at www.yardleylondon.co.uk RRP £25.00 for 50ml.
Obligatory Boilerplate Credits and Text To accompany the photos and film
Photo Image credit Rankin/The Full Service
“Tigerlilly Taylor stars in this edgy, glam meets feminine floral campaign directed by Rankin and The Full Service for Yardley’s new perfume range. Mirror sets, flower themes and a killer sound track all come together to form something for the true rock and roll, femme fatale.”