About me
I am a creative and inventive thinker, who loves coming up with new strategies and ideas that solve challenges. I am not afraid to work outside my comfort zone and am a self-motivated individual who consistently aims to push expectations and exceed goals. I have strong communication skills and am someone who can build up rapport easily, open up clients, find out exactly what they need, and then present them with a wide range of options and solutions. I am pragmatic and results orientated, with a focus on bottom line results, and have a strong track record of performance and achieving goals. I want to develop my career in a fast moving environment with a company that values passion, positivity and creativity. Over the years as a producer I have built up a black book of contacts that range from studios, location scouts, model and talent agencies, equipment houses as well as having strong relationships with freelance crews. Some of my most recent work has been featured in The Drum, Campaign Magazine, Vogue, LLB and Shots to name a few.
1. Traditional Agency
Receiving the creative brief from the agency and tailoring production to meet the requirements of the brief. Presenting a range of Directors, Photographers, DOP’s and all supporting crew AD’s, Stylists, Make up, Hair etc to ensure that we had the strongest team possible to bring the creative idea to life.
2. In House Agency
I also had the advantage of working with our in house agency which was very adaptable and versatile and was used to turning creative ideas into reality to very tight deadlines. I would work closely with the Creative Director and Creative Teams to development the clients idea into a full service production from inception right through to delivery.
3. Direct to Brand
Working with smaller brands to bring there ideas to life while running client presentations in conjunction with the Creative Director and advising to the client on how their vision would be brought to life.
Over the years as a producer I have built up a black book of contacts that range from studios, location scouts, model and talent agencies, equipment houses as well as having strong relationships with freelance crew. I am versed in the traditional production process including the following:
• Pre Production: bid letter, treatment & storyboard development, working with animals, children, crowd control, agency collaboration and PPMS
• Production: bidding, scheduling, casting sessions, crew booking, call sheet preparation and location prep
• Post Production: offline and online post management
• Legal: risk assessments, Pibs, APA contracts, usage and contract negotiation, talent release
forms
Projects
- Paigey Cakey | Power Your HustleVuse’s Power Your Hustle series gets up close and personal with leading creative pioneers, entrepreneurs and tastemakers from around the world to offer game-changing insights, tips and inspiration. East London powerhouse Paigey Cakey is a rapper, actress, influencer, YouTuber and so much more. Paigey crashed onto the scene with her smash tune NaNa feat. Geko five years ago, racking up 5 million views. Since then she’s carved out a unique voice as a leading figure within London’s rap community a
- Gogo Lupin | Power Your HustleVuse’s Power Your Hustle series gets up close and personal with leading creative pioneers, entrepreneurs and tastemakers from around the world to offer game-changing insights, tips and inspiration. Paris-born Gregory Robert, aka GoGo Lupin, combines the worlds of dance and fashion to carve out his own unique entrepreneurial niche as a designer and performer. Now living and working out of Amsterdam, GoGo explains how he got his creative start designing t-shirts before branching out into more amb
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Projects credited in
- World Afro Day Campaign 2018Ogilvy, Wavemaker and World Afro Day have pioneered a new awareness campaign ‘Change the Facts, Not the Fro’ which launches for World Afro Day 2018, an annual event launched by Michelle De Leon which aims to help change the narrative around natural Afro hair. This year's event focuses on tackling how society perceives women’s Afro hair and highlighting the importance of celebrating it in its natural glory. The campaign aims to challenge the status quo so this generation and the ones to come f
- Ogilvy collaborates with World Afro Day for new awareness campaignOgilvy, Wavemaker and World Afro Day have partnered up for a new awareness campaign titled Change the Facts, Not the Fro for World Afro Day 2018. The annual event founded by Michelle De Leona aims to help change the narrative around natural Afro hair. Back on 5th September 2016, a US federal court ruled it legal to ban dreadlocks in the workplace, it’s a ban not faced by any other hair and in turn creates a perpetuated bias against Afro hair. Afro hair is rarely celebrated, whereas straight hair
- Ogilvy collaborates with World Afro Day for new awareness campaignOgilvy, Wavemaker and World Afro Day have partnered up for a new awareness campaign titled Change the Facts, Not the Fro for World Afro Day 2018. The annual event founded by Michelle De Leona aims to help change the narrative around natural Afro hair. Back on 5th September 2016, a US federal court ruled it legal to ban dreadlocks in the workplace, it’s a ban not faced by any other hair and in turn creates a perpetuated bias against Afro hair. Afro hair is rarely celebrated, whereas straight hair
- LIVE ROSE TINTED- VICKY LAWTON DIRECTS NEW CHAMBORD CAMPAIGN FOR THE CHRISTMAS SEASONIt’s time to add a splash of colour to your drink and your perspective with Chambord and their new campaign, Live Rose Tinted. Shot by Vicky Lawton, director and photographer at the Graft and Tonic Reps, this campaign encourages you to stop waiting for an occasion, and make one instead, by adding that delicious raspberry tipple into the mix. To match the flavoursome taste of the liqueur, Vicky created and captured a sumptuous colour pop landscape, some seriously chic styling and an effervesce
- The V&A Collection by Coco de Mer - Shot by The Full ServiceCoco de Mer has collaborated with the world’s leading museum of art, design and performance, translating intricate detailing and iridescent surfaces onto glamorous silhouettes. Merging nature with richly dramatic embellishment, this collection celebrates the opulence of ornament from Georgian glass to traditional Korean lacquerware in silk satins and tulles, allowing you to immerse yourself in the delicate motifs and ornate patterns from the V&A’s rich archives. Coco de Mer has delved into the V
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Work history
ProducerThe Mill
- London, United KingdomFreelance
Skills
- Advertising
- Events
- Film
- TV
- Digital
- Producing
- Production Budgets
- Production Co-ordination
Education
FilmThe Royal Central School of Speech and Drama
- London, United Kingdom