The V&A Collection by Coco de Mer - Shot by The Full Service

Coco de Mer has collaborated with the world’s leading museum of art, design and performance, translating intricate detailing and iridescent surfaces onto glamorous silhouettes. Merging nature with richly dramatic embellishment, this collection celebrates the opulence of ornament from Georgian glass to traditional Korean lacquerware in silk satins and tulles, allowing you to immerse yourself in the delicate motifs and ornate patterns from the V&A’s rich archives.
Coco de Mer has delved into the V&A collections and adapted items such as an English glass and gilt scent bottle from about the 1760s into a delicate golden embroidery and taken William Morris’ Wreathnet furnishing fabric from 1882 to create a beautiful silk nightwear print.
The collection incorporates 4 different ranges for AW18, launched August 2018:
Golden Heron
An 18th century glass and gilt scent bottle from the V&A’s collections is the inspiration for this intricate design. Echoing the colour scheme of the original, the rich gold lustre of the embroidery finds a perfect base in the deep blue of the silk satin.
Botanical Beauty
This beautiful design features an embroidery detail from a silk cushion cover from the V&A’s textile collections. The stylised heart-shape of wild flowers is an exquisite example of the English taste for floral decoration popular in the 17th century that has been elegantly adapted for the contemporary woman.
Midnight Vine
This delicate leaf motif has been inspired by lustrous mother of pearl inlay found in the V&A’s collection of traditional Korean lacquerware. A popular motif in Korean art, scrolling vines were considered symbols of abundance.
This rich ruby coloured collection is a luxurious interpretation of the floriated pattern of Wreathnet, a textile originally designed by William Morris in 1882. A pioneer of the Arts and Crafts Movement, his designs sought to bring the art of nature into everyday life. Enjoy the sumptuous splendour of the Signature Collection.
Lauren Sizeland, Head of Business Development and Licensing at the V&A says: "The V&A and Coco de Mer share a passion for high quality, exquisite design so we were delighted when they approached us about a line of luxury lingerie. From the final details and finishes of each item to the product names, we have collaborated with Coco de Mer to make sure that the collection blends the V&A brand handwriting with Coco de Mer’s aesthetics."
Lucy Litwack, CEO of Coco de Mer says: “It is an honour to collaborate with the V&A. I have always loved the museum and as two British heritage brands with a passion for beauty we were very well matched. We met and felt that we could develop a lingerie collection that would embody key elements from both of our brands - luxury, opulence and glamour. I’m thrilled with how this first collection has materialised - it really is beautiful - and I am excited to be working together on our next collaboration for SS19.”

Striking wallpaper and luxurious furniture offer a gorgeous setting for this first collaboration between the V&A and Coco de Mer, sumptuously brought to life by The Full Service.

CAMPAIGN TITLE: Coco De Mer V and A Collaboration
CLIENT: Coco De Mer
CREATIVE: Imogen Cork
PRODUCER: Joshua Parsons
PRODUCTION COMPANY: Rankin Film Productions
HAIR: Jonathan Connelly
MAKEUP: Marco Antonio STYLIST: Anna Hughes Chamberlain
MANICURIST: Kelly Shenton
Ishioma Okenmor @ Storm
Ekaterina @ Profile

Team Credits

Beverley Luckings

  • PR consultant

Alex Gale

Russell Weaver

Vicky Lawton

bev luckings

  • Founder of Beverley Luckings PR Ltd




    • Photography
  • The Full Service

    The Full Service

    • Advertising


Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for Beverley!

Add comment
Beverley Luckings
PR consultant
Micaela McLucas
Alex Gale
Digital Technician