YBD x Landmark

Creating Young British Designers first ever pop-up shop for the Landmark Atrium in Hong Kong. YBD brings together the finest collections from the brightest up-and-coming British fashion designers. The pop-up shop concept reflected the raw passion, playfulness and creativity of the designers involved, providing them with a branded space that they could customise during live in-store experiences. The launch was supported with a new YBD brand film and a range of social content.