YCN UK Greetings Brief 2020

The Bears and the Bees is a range of giftware and stationary created in response to YCN's UK Greetings brief. From cards, giftware, notebooks and more, the range could be focused on anything. To broaden the appeal of the range for all demographics, I chose a bright and bold colour scheme which allowed for a spread of fun and neutral products in the range, meaning a more diverse range of people would be inclined to buy any products from it. Using a limited set of characters, objects and patterns, the range could be as complex or simple as I liked, so whilst each product has a different feel to it, they clearly all link together.