— Linear collaboration
We were also paired with an amazing photographer, Immo Klink, to feature some of his images on our designs. Immo handed us a series of film noir inspired black and white portraits, capturing powerful, evil characters. We didn’t have much say in his input, but they were inspiring enough to get us started. Elif went away and sketched ideas around how to tell the story of these characters using powerful language. With a curious to explore copywriting, which is typically outside of our usual comfort zone, we aimed to emphasise the sarcasm and indifference of these portrayed personas. We constructed each piece of copy first, before moving onto designing the layout. We consciously used a very contrasting visual style to the photography that disrupted the classic aesthetic of black and white studio shots. The colour marks mimicked overdeveloped and partially burnt analog photography and the imperfect ink lettering added a vandalised feel to the posters.