You Clap for Me Now

You Clap for Me Now is a poem to remind us all that a large number of ‘essential key workers’ are from Black and Minority Ethnic backgrounds. It is read out line-by-line by first, second and third-generation immigrants including doctors, nurses, teachers, shopkeepers, dentists, social workers, delivery drivers, broadcasters and more. Despite long, shameful histories of facing racism and hostility, immigrants across the world are showing kindness and solidarity by delivering essential aid and services to their nations. Because we know – and they know – that it doesn’t matter where you come from. Humanity trumps identity. During this pandemic we are all humans together, fighting a common enemy. You Clap for Me Now reminds us all that when we finally emerge from lockdown, we must remember those who helped us and our loved ones through it. And ensure that we never go back to a time where we ignore, hurt or disrespect people because of their religion, profession, or the colour of their skin. As of writing, 'You Clap for Me Now' has had 285 million views across all platforms globally and is part of The United Nations global call to all creatives to spread messages of kindness and solidarity during these uncertain times. Creative Director/Producer: Sachini Imbuldeniya Writer: Darren Smith Video Editor: Ruben Alvarado

Companies

  • United Nations

    United Nations

    • Social Enterprise

Skills

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Creative Director