YouMeCar
YouMeCar enables you to own a car with friends, family or neighbours and split the subscription between the group, saving money, cutting costs - and waste.
Brief
Design a strong and cohesive identity to give YouMeCar status and cut-through in the car/mobility space, whilst clearly communicating the idea of fractional (shared) car ‘ownership’ and appealing to a broad set of customers.
Response
A simple icon based word marque that can be divided into segments adapted for different uses. From the in-app experience to the gift box for your new car keys, the brand focusses on the notion of sharing, and the future of car ownership.