Young Franco
Young Franco is an electronic music producer from Brisbane, Australia. I was asked to create a logo for use on his EP Covers, tour posters, merchandise, and other promotional materials. It was to be fresh, modern, and interesting in visual style, as well as complementary of his music style, which is upbeat and funky. I crafted a distorted logotype, to give an impression of dancing to his music.
Shortly after finalising the logo, a placement print was required for merchandise. The client was after something clean and crisp, yet somehow still organic and natural. The request was to have the logo in a square box, surrounded by a pattern. I incorporated a paisley print in the box, which reflects the flowy and distorted style of the logotype I'd created.
The paisley print was hand drawn, and then developed into a digital print. I wanted this to reflect natural, free flowing and organic imagery. With this in mind, I retained my hand crafted illustrative style.
The design was sold as a white print on black T-Shirts.
