YOUPEOPLE #ArmHer Campaign

YOUPEOPLE reached out to a number of women for the month of March 2018, who creatively communicate the vitality of powerful women in all spheres. These women encourage and celebrate, the diversity and variations of all things female. For everything these women continue to stand for and the fight you see in every girl, YOUPEOPLE very easily decided to run this #ArmHer campaign. Where we can can help spread the message of empowerment in a physical form, through the toughness of denim. For the month of March, YOUPEOPLE offered FREE FEMME FOCUSED CUSTOMISATIONS on any denim garments sent to their studios.