YOUPEOPLE

YOU PEOPLE is a detachable denim jacket brand created in London in 2017 by Emmy Dayal. The core of YP is built in the power of variety , escaping conceptions and personal representation. From music, curiosities and cultures, to moods, views and styles, Emmy believes a singular person rarely has singular creative interests. This Multi-version of you should be recognised, enjoyed and facilitated without the limitation of a product or mindset. Therefore, YOUPEOPLE aims to celebrate the ‘Multi-version of YOU’ through a reputable, soulful and a relied upon product across all backgrounds, cultures and trends - The Denim Jacket. By elevating the denim jacket into a detachable contemporary product, YP allows the wearer to interchange the vest, collar & sleeves. Mixing and matching a variety of handmade designs, applications and customisations depending on their mood, trend, style or occasion. With each design based on a multitude of different inspirational sources, the YP jacket provides the wearer with the unique ability to collaborate their ‘love of carnival’ on their collar, with their ‘support for freedom’ on their sleeves and their desire for ‘a Basquiat comeback’ on their vest. Pulling numerous outfits, silhouettes and looks in one personalised finish. As the YP wearer is forever curious, they can continually update and ignite their jacket over the years through the eternal compatibility of the YP zip. Providing constant access to customisations by featured creatives, guest editors and new designs without having to invest in an entire new piece. With an initial diversity of up to 20+ designs to play with, YOUPEOPLE look to keep creating and exploring different concepts for designs. The coming together of a multitude of interests is one YOUPEOPLE are passionate to utilise positively. YP are currently supporting a variety of pressing issues including awareness initiatives for Mental Health through the jacket design BEAUTIFUL BRAINS and many more.