YOUR HOME FOR HOOPS GEN AI

Recent collaboration with ESPN on the “Your Home For Hoops” campaign exemplifies the power of combining AI with human creativity. In the third year of the campaign, we set the ambitious goal of using Generative AI as the main creative, design, and animation pipeline. By leveraging generative AI, we aimed to create a unique visual style and experience that would captivate basketball fans and excite them about ESPN’s basketball offering.