Your whole world beautifully lit / Orluna
Launching Orluna's beautifully lit range, inspired by nature itself.
Orluna, are experts at creating beautifully lit spaces - From boutique hotels to multi-million pound homes, Orluna’s innovative LEDs are inspired by nature itself, and bring the outside indoors.
Building on the success of Orluna’s new brand identity and Origin Natural technology, the brand was about to launch a further 6 new ranges. We invited lighting and interior designers to imagine their ‘whole world, beautifully lit’. With a family of downlights, uplights, linear and floor washers, that were crafted to work together in harmony.
Working closely with FOUND, we designed 7 aspirational rooms from scratch to showcase the power and mood off each range. Brought to life through motion, we chose rich textures, colours, stand-out architecture, and bespoke furniture that would be enhanced by each type of light.
The website was redesigned and redeveloped to cater for a broader range of products, to provide better scope when ordering, and to better inspire designers.
We built a number of hard-working assets that were used across sales packs, the website, social media, advertising and packaging. The project involved creating a suite of product CGI images and videos, shots of each type of flower and detailed beauty shots of furniture.
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Role: Creative, Art direction & design
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Agency: Brave
Copy: Paul Pearson
Creative Direction: Paul Pearson
Design: Rupert Knowles & David Mcloughlin
CGI: Found & Gonzalo Miranda
Companies
Brave London
- Advertising