#YOURFIRSTTIME - Campaign Project

[student brief] Client: Boux Avenue. The idea: Putting HER first - It's the inside that matter, not the outside. #ShapeOfYou Keywords: Provocative • Punchy • Collective Cervical Screening is a quick, simple and free test offered by NHS in order to reduce the number of women who develop cervical cancer and reduce the number who die from it. YET, more than 35% women skip the cervical screening due to embarrassment about body shape. I realised that there is a lot of misinformation in conveying the importance of taking this test, furthermore, it lacks of connecting and engaging with targeted women. Therefore, I made a campaign called #yourfirsttime to not only erase the barriers to their attendances, but also to change their perception about "self-love".