Youth Futures 2018

Teens are in a state of flux like never before. Bombarded by distractions and dissatisfied with the world they have inherited, their tolerance of society’s failures is wearing thin. But rather than succumbing to passivity, Generation Z are intent on setting a new activism-inspired agenda. This Youth Futures report reveals a macrotrend that will allow your brand to harness the sensible mindset of the younger generation, helping them on their quest to redefine teenage rebellion. It is packed with microtrends set to shape 2019, and insights into how youth in emerging markets such as China, Mexico and Russia will change societal structures.