Holly Friend

Trend forecaster and cultural expert in the future of the Youth, Travel and Luxury sectors. Client projects and presentations include Vans, Spotify, Lacoste, Urban Outfitters and Nike.

At The Future Laboratory, I’m a intrinsic part of the team for LS:N Global, where I research, pitch, write and visualise content on a daily basis. As the resident expert for the Travel & Hospitality and Youth sectors, I lead the ideation, writing and visual identity for all content within these areas and attend trade shows such as ITB Berlin as a representative for the company. I previously managed the Need to Know section, which brings a high volume of traffic to the website, for one and a half years, and I now identify the future consumer, micro and macro shifts and emerging markets across industries.

Contributing monthly articles as part of Time Out’s Blogger Network, writing blog posts on city life, nightlife, fashion and culture in London.

Writing city listings for London, Paris and New York on a daily basis, researching and writing category and city guides, creating a Powerpoint presentation for 2018 travel trends, writing Culture Calendar for APAC region, travelling to New York to update city guide, sub-editing reports and listings, writing blog posts for the Insider.

Spring 2015 Exchange Program Modules and Grades: Fashion Journalism – A, The Business of Fashion Styling – A, Creative Fashion Presentations – A, Creative Writing – A

First Class Honours degree. Modules include: Luxury Fashion Management, Consumer Behaviour, Fashioning the Future, Entrepreneurship, Marketing, CAD & Illustration, Photoshop, Garment Technology, Finance. Awarded National Scholarship

A short course in Anthropology, studying the origins of humanity.