New Masculinity Campaign

  • Tim Noakes
  • Holly Friend
  • Giorgio Trisciani
In the wake of the #MeToo movement, many brands are still perpetuating old stereotypes of masculinity that fail to chime with changing consumer opinion. The Future Laboratory's New Masculinity campaign shows why brands need to help detoxify masculinity, and how they can diversify the narrative around what it means to be a man in 2018 and beyond.