Youth Futures 2019

Who are today’s teenagers? As we edge closer to a new decade, brands that wish to be part of Generation Z’s intimate networks must re-evaluate what identity means in the digital era. Brands can no longer rely on a URL to find this generation. The Future Laboratory's 2019 Youth Futures report examines the ways they are using the online and offline worlds to create multi-faceted analogue selves. This report will help your brand to demystify the world’s largest generation in an age of virtual existence, peer-to-peer therapists and self-discovery curriculums. It features key trends, hard data, best-in-class case studies, consumer insight and an exclusive sector macrotrend, Paradox Personas. https://www.thefuturelaboratory.com/reports/2019/youth-futures