A confident and determined individual who commits to learning and expanding knowledge everyday. Favoured skills lay within research, idea generation and creative interpretation of ideas. Currently seeking opportunities within visual communications.Locked Pro Plan feature
• Perform observational studies to identify opportunities to work smarter and more efficiently • Detect behavioural patterns within the working environment by understanding the psychology of work and the workers within. • Explore worker personalities and styles of working
• Analysis of the brand and the current swimwear market • Trend analysis of fitness, swimming, health and technology markets • Secondary and primary research exploring swimming as a recovery method, hydrotherapy and the holistic benefits of swimming • Consumer research and profiles • Generating timely and innovative ideas which were developed and tested into a final concept • Exploring sensation and ASMR to creatively interpret the concept (Use of inspiration, visual language, various social, cultural, historical and contextual references) • Performing physical experiments to test sensation and the concepts of ASMR • Creating the physical outcomes and the integrated communications strategy, in this case 4 short films focused on sound and visual stimuli • Presenting updates and final outcome to client • Preparation for photoshoot • Production and direction of photoshoot for final outcome
Birmingham based Creative Communications agency who provide over 14 years of experience in PR, social and digital content, brand strategy, marketing and events for brands such as New Balance, Speedo, Garmin and BMW. • Responsible for admin duties such as answering phones and taking messages, responding to emails and organising daily post • Organising deliveries in and out of the office including sending PR samples to magazines, models and media • Gathering weekly updates of offers in retailers from The Fort, Birmingham • Contacting media to attend events for brands such as New Balance or Garmin • Contributing to social media campaigns for various brands • Assisting with and completing coverage reports and evaluations for Garmin and New Balance. • Conducting research for various projects e.g finding celebrities to gift for New Balance and Speedo, seeking influencers for Speedo projects and general event research for the launch of a New Balance store. • Assisting with organising events e.g booking and contacting venues • Contacting journalists to provide with fashion and fitness content for New Balance
In the build up to CFW: • Contacting potential models • Attend castings • Liaise between models and Fashion Director • Produce model files • Attend events prior to the main week e.g Cheltenham Cricket Festival The week commencing the 2nd (-7th) • Attend various fashion events • Dress models and organise rails • Ensure models are following timetable and at correct event, at the appropriate time • Help set up events and assist in events.
My final year project, 'Milk Drought' (redefining the image of breastfeeding to appeal to modern society), highlighted my passion to provide desirable solutions to realistic social issues within the modern environment.