YouTube Festival Production and Concept

Germany is the second biggest market for YouTube.
For the YouTube Festival 2017 in Berlin B-Reel was asked to create the design guidelines across all communications and festival platforms.
With the creation of an overarching art direction, I was the trusted advisor and producer across all deliverables. The teams output achieved a strong brand appearance that was manifested in a branding package which included motion designs for loops, annoucements and transitions.
Further the deliverables included motion design and content creation for an agency video, keynote speeches and for show performances of FlyingSteps and Beginners.
Further I was the main contact person for the production of the first B2B magazine Our Audience is Yours. This included content strategy, table of content, shortlist and management of asset creation of YouTube creators, layout and style guidelines, print.
Role: Freelance Senior Brand Manager / Producer


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