YUAN is a casual/formal Chinese Restaurant, that specializes in northern eastern cuisine, with a varied selection of noodles, dumplings, drinks and other dishes, in a setting that is elegant yet relaxed, classic yet youthful.
The briefing was about rebranding the restaurant and potentially adding 4 new and relevant applications to it.
meaning of origin, resource.
The logo is inspired in the strokes of the chinese character.
As well as the type logo, the pattern has an important role in the whole visual identity. These 2 chinese inspired patterns, represent its culture and traditional roots.
Menu ___ A Magazine style menu with an embossed logo at the front and a chinese binding to complement it.
For packaging, instead of the regular take away box, I wanted to focus on something else rather than that. So I decided to make a chopstick wrapper . It works for both aesthetically and hygienic parts.