Yxng Bane - Quarantime: The Lost Files [Mixtape Campaign]
Prior to the first lockdown in 2020, Bane was busy in the studio recording and we felt like this would be a good opportunity to package some of this great music together and create some excitement and heat around him as an artist again without too much expectation and pressure from his audience. The mixtape featured 11-tracks showing off Bane's versatility as an artist and catering to his very equal male-female demographic split. Features on the tape included Headie One, D-Block Europe, K-Trap, Kojo Funds and M Huncho. The main ambition for the release of this mixtape was to create further cultural relevance for Bane.
KEY CAMPAIGN MOMENTS:
Release Party (Virtual) -
Hosted an exclusive mixtape launch party via Zoom which saw 150+ people watch him perform the mixtape from front to back along with some of his other classic bangers.
Snoochie Shy, Munya, Yewande, Posty, David Bunmi, Shakka, Eva Apio and Jadon Sancho were some of the many well-known faces that also joined the Zoom.
Seeding Packages -
Through release week, bespoke quarantine care packages were sent (+ also hand delivered by Bane) to x 50 influencers / features / industry tastemakers with social posts shared from the likes of...
NAFE SMALLZ | ANNE MARIE | MS BANKS | DOUBLE L’Z (OFB) | GEE YOU | EVA APIO | KENZA | KARLAN GRANT | GRIME GRAN – MARGIE KEEFE
To stay in keeping with the title of the mixtape and the height of the global pandemic at the time, we included surgical gloves and masks but also some items to keep you occupied while surviving the isolation period (Magnums, all-purpose seasoning, a signed mixtape CDR etc.).
- Mixtape debuted at #11 in the OCC in its first week
- Featured tracks from the mixtape were added to Capital XTRA and Kiss Fresh playlists
- Peaked at #12 in the iTunes chart
- #2 in Spotify’s UK new Albums & Singles