About me
A self-motivated, highly organised & meticulous marketing professional with strong project management skills and an impeccable attention to detail. Over 8 years’ experience within the Marketing industry across the brand, music, youth culture and entertainment space.
Extensive experience across an array of marketing practices including social, content creation, influencer strategy, brand & talent partnership and experiential, with a focus on driving brand awareness and increasing affinity whilst also tapping into new audiences.
A real thirst for supporting and empowering those shaping the youth cultural landscape and highly skilled in forming and building long-standing and transparent relationships. I am both a creative & strategic thinker with the ability to communicate effectively both verbally and in writing with clients, talent, management teams & colleagues which I believe is imperative in building trust, confidence and a secure foundation in which ultimately achieves better ways of working. I enjoy collaborative working environments as well as being able to work autonomously across multiple projects, consistently exceeding KPI’s and working in tandem with deadlines.
My passion lies in delivering creative excellence through thoughtful planning, imaginative ideation, authentic storytelling & highly crafted execution, placing brands and talent at the forefront of setting cultural trends & credibly connecting with their audiences.
I am available for full-time / part-time / freelance work from October 2021.
Projects
- Tinie Tempah | Re-Introduction CampaignCAMPAIGN OVERVIEW: To warm up Tinie’s algorithms ahead of three new releases in 2020 (after being out of the game for three solid years) and re-generate receptiveness amongst media and the key gatekeepers within the industry, we reignited the momentum built around his Brit Award-winning single ‘Pass Out’ in 2010, through a digital, social and experiential strategy. KEY CAMPAIGN MOMENTS: Experiential - Celebrating 10 years of his debut single, Pass Out, x 50 bespoke packages seeded out to key ar
- Yxng Bane - Quarantime: The Lost Files [Mixtape Campaign]CAMPAIGN OVERVIEW: Prior to the first lockdown in 2020, Bane was busy in the studio recording and we felt like this would be a good opportunity to package some of this great music together and create some excitement and heat around him as an artist again without too much expectation and pressure from his audience. The mixtape featured 11-tracks showing off Bane's versatility as an artist and catering to his very equal male-female demographic split. Features on the tape included Headie One, D-Blo
- JAY1 - Mocking It + One Wave [Mixtape Campaign]CAMPAIGN OVERVIEW: Continuing to build momentum off the back of the release of 'Your Mrs', JAY1 released 'Mocking It', a highly anticipated track that led into the release of his debut mixtape 'One Wave'. Our aim with this campaign was to top the stats and accolades that were achieved around the release of 'Your Mrs' and really cement JAY1 as a leading artist amongst the New Gen (aka his peers within the UK Rap / Hip-Hop space). KEY CAMPAIGN MOMENTS: Fan Engagement - Hosted 100+ fans at an
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Projects credited in
- Mnelia - SenselessLondon, UK. March 2021. Direction and Edit for Mnelia’s latest single Senseless. wonderlandmagazine.com/2021/03/16/new-noise-mnelia-senseless/ Directed By Terry Paul Produced By Meghan Willcox DOP - Fola Abatan 1st AD - Yasmin Godo 1st AC - Ethan Lewis 2nd AC - Cameron Seal Gaffer - Joe Nkadi Spark - Mihail Panov Art Director - Destinie Paige Art Assistant - Cqimere Girigari MUA - Princess Oyewo Hair - Evanne Alarnah Styling - Rhiannon Isabel Styling Assistant - Rhiannon Lagden Starring - Jenn
- Disturbing London Collective's "Drip" video 360 sound designPUT YOUR HEADPHONES ON TO EXPERIENCE 360 REALITY AUDIO. Watch and listen to "Drip" in 360 Reality Audio. The new immersive mix of "Drip" is available on YouTube, Amazon HD, Deezer and TIDAL using headphones.1
Work history
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Marketing ManagerParlophone
London, United KingdomFull Time
Roster has included campaigns from Tinie Tempah, Yxng Bane, Kida Kudz, Wavy The Creator, JAY1, Double S, Bebe Rexha, PARTYNEXTDOOR, Majid Jordan, Aya Nakamura, Banx & Ranx, Disturbing London Presents, JB Scofield, Mnelia and more.
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Senior Account ManagerUrban Nerds Collective
- London, United KingdomFull Time
CLIENTS: PUMA, Converse, Dr. Martens, Estrella, Deezer, Spotify, DF Mexico
KEY ACCOUNT: PUMA
RESPONSIBILITIES:
- Working as a hybrid Senior Account / Project Manager – delivering on account management responsibilities as well as leading on influencer / talent consultancy & management across agency and developing upfront creative & content strategies for both social media and experiential-led activations to deliver credible cultural positioning marketing campaigns
- Managing client relationships through effective communication, problem solving, and responding to requests
- Leading client accounts within the agency, with overall responsibility for developing the client agency relationship
- Managing multiple projects, internal teams and clients on a day-to-day basis, ensuring excellence in delivery from brief response through to project completion
- Responsible for timely delivery and accuracy of all client facing documents – i.e. campaign timelines & plans, scope of work documents, contact reports, status reports and brief response documents
- Building the creative and logistic plans for events, managing production elements, creative resource, teams & clients
- Overseeing the work and performance of team members i.e Account Managers, Account Executives and Interns
ACHIEVEMENTS:
- Pioneering, developing & executing a year-long benchmark-setting programme in reactive cultural influencer & talent marketing for PUMA, solely to drive awareness of key product drops amongst a hard to reach audience. Exceeded KPIs by 130% (products seeded to influencers / talent), 196% (total pieces of coverage), 340% (impressions) and 225% (engagements)
- Leading on the curation, planning and delivery of a first of its kind grassroots female influencer marketing campaign for PUMA which ran for a year and heavily contributed to the expansion of the PUMA business for the agency
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Skills
- Project Management
- Account Management
- Consultancy
- Marketing Consulting
- Creative Consulting
- Music Marketing
- Creative
- Content Commissioning
- Content Creation
- Content Ideation
- Social Media Marketing
- Music
- Marketing
- Marketing Planning
- Strategy
- Strategy Consulting
- Artist Strategy
- Campaign Strategy
- Creative Strategy
- Comms Strategy
- Event Concept
- Event Collaborating
- Events
- Content
- Social Amplification
- PR Campaigns
- Research
- Social Copywriting
- Influencer Marketing
- Influencer Engagement
Education
Bachelor of Arts (BA) University of The Arts London (UAL)
- London, United Kingdom
BA Marketing & Advertising
Grade: 1st
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A LevelsHighgate Woods Sixth Form
- London, United Kingdom
A2 Levels: English Literature (C), Sociology (B)
AS Levels: Philosophy (A), Media Studies (C)
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