JAY1 - Mocking It + One Wave [Mixtape Campaign]

  • Casey Amber
  • Saquib Ayubi

CAMPAIGN OVERVIEW: Continuing to build momentum off the back of the release of 'Your Mrs', JAY1 released 'Mocking It', a highly anticipated track that led into the release of his debut mixtape 'One Wave'. Our aim with this campaign was to top the stats and accolades that were achieved around the release of 'Your Mrs' and really cement JAY1 as a leading artist amongst the New Gen (aka his peers within the UK Rap / Hip-Hop space). KEY CAMPAIGN MOMENTS: Fan Engagement - Hosted 100+ fans at an intimate meet & greet with JAY1 at Wingstop in Central London and gifted 5 fans with tickets to his show Hosted a meet and feast in partnership with Nando's in Coventry for fans that were unable to catch JAY1 perform at Godiva festival due to ‘crowd control’ as well as to raise awareness of the mixtape going on sale in HMV Coventry and the general ticket sale for his first ever UK tour which went live the following day Release Party (Mixtape) - 300 people in attendance at JAY1’s mixtape launch party including the likes of Joivan Wade, NSG, Hardy Caprio and One Acen to name a few. Live sets from CVSS (RINSE FM), Sian Anderson (BBC 1XTRA) and DJ Suukz (NSG’s DJ) Outdoor - Outdoor placements live in key locations across London, Coventry, Manchester and Birmingham – including prime spot outside Ace Hotel Live - First ever UK Tour sold out in 2 hours. Special guest performances from Paigey Cakey, Tion Wayne, Aitch and Swarmz. Content hosted on GRM Daily Partner Support - VEVO DSCVR session CAMPAIGN HIGHLIGHTS: - 'Mocking It' debuted at #19 in the OCC in its first week and spent a further 6 weeks in the Top 40 - 'One Wave' debuted at #28 in the OCC in its first week - 'Mocking It' A-List BBC 1XTRA, B-List Radio 1, Kiss Fresh, Capital XTRA - 'Mocking It' peaked Top #10 in the iTunes chart - 'Mocking It' peaked at #19 in the Shazam chart - ‘Mocking It’ peaked #21 in Spotify’s Top 200 chart - ‘Mocking It’ official video #3 trending on YouTube on release