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Z BY HP

  • Tina Touli

CLIENT: HP / Z BY HP CONCEPT & DESIGN: TINA TOULI 3D VISUALISATION: KAKIA KONSTANTINAKI SOUND DESIGN: GREY STUDIOS The 21st Century is dominated by creatives who evolve with computers and broadband access and they are comfortable with the idea of researching online. They tend to seek inspiration for their designs more and more online. One of the most common questions that I have been asked, is where do I seek inspiration from? Creating a campaign showcasing new techniques and ideas that will hopefully be a reference and inspiration for other creatives was the aim of this ad. As designers we don’t want to think of any technical issues and limitations while creating. We want to have an uninterrupted creative experience and freedom to Create Anything, Anywhere and Anytime. The Z by HP collection provides limitless possibilities, breaking any boundaries between creativity and technology. It provides with devices that become an extension of us and our creativity. The key messages of Create Anything, Anywhere and Anytime have been designed using various techniques, from physical experimentations, to 3D visuals and sketchy graphics, reflecting the concept of a device created by a group of creatives for all types of creatives!

BEHIND THE SCENES - CREATE ANYTHING

An abstract composition of shapes has been created in order to represent the concept of ANYTHING. The look and feel of the composition reminds of space and planets, pushing the idea of ANYTHING even further.
The ”behind the scenes” of the design creation is revealed on the ad when zooming out of the graphics and dragging the glass tray with the abstract composition the on the side. The ZBook 2 by HP, a device which literally allows you to create ANYTHING reveals.
BEHIND THE SCENES - CREATE ANYWHERE

Living in this contemporary era where we are so busy that we sometimes end up having a quick lunch at the tube, or finishing up our presentation on the bus on our way to work, being able to work from anywhere is crucial. Having a device with no place restrictions, super light, easy to carry around and to quickly use it from anywhere, is like a dream coming true! In this scene, custom typography has been combined with clouds, representing the concept of a “dream” and at the same time the idea of literally ANYWHERE.
BEHIND THE SCENES - CREATE ANYTIME

Especially if you are a night owl like me, and you work often till late, having a device like the ZBook 2 that allows you to easily lie down on the sofa and carry on creating with your pen is the ideal set up. You can easily create ANYTIME.
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