The purpose of the microsite was to work as an extension to the integrated Christmas Campaign that was places across all digital channels, print and TV.
The objective we set was to break through the Commercial Clutter and support the Enjoy Giving message.
- Increase Shareability
- Mobile-First Platform
- Personalisation & Playfulness
- Ease of Use
We wanted users to share their excitement with friends and family about Christmas and hint to a possible Christmas gift.
We enhance the excitement of giving, by creating a microsite with a Zalando Gif-Generator. Users can create personalised messages with the internet’s most favoured medium - a gif.
Liasing with development and UX we created a mobile-first experience, localized in 14 languages and promoted across 12 markets. We integrated placements across the full e-commerce user journey, and traffic drivers on Facebook, Instagram, Twitter and WhatsApp.
Companies
Zalando
- Retail