Zalando - Me. Unlimited. - SS18

  • Loui Bowes

The first ever brand campaign for Zalando. A brand known for fashion functionality but lacking an emotional pull, we positioned the campaign around the freedom of choice the vast assortment gave customer to be able to express their unique personalities. It’s more than a passive message of ‘be who you are’, it’s about confidence, about ‘be who you want to be’. We cast 6 influential female figures, all diverse, interesting and extraordinary in their own right, and known for doing things their way. The line up included Halima Aden, Beth Ditto, Hanne Gaby, Sonia Ben Ammar, Elodie di Patrizi and Alexandra Wester. I was responsible for the campaign concept, art direction, all design and managing all pre and post production of stills and film. Campaign stills - Amy Troost Campaign TVC - Andrew Rothschild B-Roll stills - Jerry Buttles B-Roll film - Wen Colom