Zendaya x Roger Federer for On

Zendaya reportedly spent three months training for Challengers, learning how to mimic tennis prodigies like Serena Williams and Coco Gauff...never really hitting a tennis ball. If Tashi Duncan could beat anyone at air tennis, why not take on 20-time Grand Slam champion Roger Federer? Viewed over 15M times, the piece got picked up by the likes of Vogue, Elle, AdWeek, High snobiety and more. It became one of the brands most liked and viewed pieces of content ever and sat within OOH, social and paid media.