In June 2016, VINAYA launched an Indiegogo crowdfunding campaign to validate and spread the word about our next generation product. The campaign was produced and run entirely in house, was 100% funded within 41 hours of launch, and received made headlines in over 90 different press articles in top media outlets and blogs. As communications and content lead, I played a pivotal role across strategy, creative, copywriting, script writing, content marketing, email marketing, PR positioning, and digital strategy throughout the campaign.