• Lisa Roolant

In June 2016, VINAYA launched an Indiegogo crowdfunding campaign to validate and spread the word about our next generation product. The campaign was produced and run entirely in house, was 100% funded within 41 hours of launch, and received made headlines in over 90 different press articles in top media outlets and blogs. As communications and content lead, I played a pivotal role across strategy, creative, copywriting, script writing, content marketing, email marketing, PR positioning, and digital strategy throughout the campaign.

*See the live Indiegogo campaign here

*Read a blog piece I wrote about it here.