2014 | ZHdK | Poster Competition
To celebrate the 50th anniversary of their line Royal Classic, Zimmerli – a company internationally renowned for its luxurious underwear – approached us with a competition. Each student was tasked with creating a poster inspired by the traditional Swiss Style of the 1950s. The objective was to combine aspects of the traditional; yet, also defy convention, and appeal to a younger target audience who wish for and represent a more contemporary approach. We addressed the demands of the project with this poster series.
Software used: Adobe Photoshop
