Zinc are a group of social venture capitalists. Who host open calls for entrepreneurs to respond to a social challenge. Those which result in commercial success, are further invested in, creating solid start ups. Zinc always holds 50% of the company’s stock.
Taking cues from their ethos. The identity was designed to represent the company’s structure. 50% of the identity appears as the visible tip of an iceberg that opens a space for new projects to exist in. Coral was chosen as the identity colour as it symbolizes the humanitarian aspect of the ventures. Corals need to be attached to a larger organism to thrive, which mirrors the idea of partnership wonderfully.