Zurich Dance Academy Rebrand

  • Olga Gromova
Zurich Ballet Academy (department of the Zürich University of the Arts) is a prestigious dance school that offers classical training with a modern influence. I created a strong and modern re-branding, combining clear typography and effective use of colour. The idea of purity in dance was supported through a brave use of the gradient. This re-brand provides an eye-catching and fresh look, which clearly distinguishes taZ from its competitors. Following its successful launch I was asked to apply the new design to the company's entire visual portfolio and continue to act as art director and designer for taZ. Throughout the year we created a range of brochures, flyers and print ads.