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Work history

Branded Content EditorTitelmedia GmbH (Highsnobiety)
May 2016 - Sep 2019Berlin, GermanyFull Time
As part of Highsnobiety’s brand studio, Highsnobiety+, I worked alongside a team of senior creatives, project managers, producers, events coordinators, and activation specialists on bespoke 360º campaigns helping brands such as American Express, Burberry, Dropbox, Mercedes-Benz, Nike and Ralph Lauren reach and engage an influential young audience. We supported brands with campaign ideation, production, execution and measurement. In 2018, we won Digiday’s Best In-House Content/Brand Studio award. On a typical day, I worked on content ideation, strategy and management (including the creation of content calendars and rollout plans) while maintaining direct responsibility for editorial and social media content writing, editing and publishing across all of Highsnobiety’s owned channels. I was also accountable for growing and developing the branded content teams in both Berlin and New York while managing and growing a network of exceptional freelance writers.
PR & Content AssistantRiver Island
Jan 2015 - Apr 2016London, United KingdomFull Time
• Worked with River Island’s digital marketing team to develop menswear content strategy for the brand’s owned channels including Instagram, Youtube, Facebook and blog. • Produced video and blog content for River Island's digital channels with influencers such as Jim Chapman, Rafferty Law and Fred Sirieix. • Wrote press releases, media mail outs, scripts, social media and blog copy. • Created fashion trend and competitor reports supporting PR and marketing strategy. • Organised events for press and influencers. • Established and maintained relationships with key influencers and press. • Developed internal relationships with marketing, buying and design teams. • Managed clothing samples, press requests, appointments and showroom upkeep.

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Skills

• Copywriting
• UX Design
• User Research
• Visual Design
• Prototyping
• Content Design
• Information Architecture
• Accessibility
• Photography

Education

C
C
MSc Human-Computer Interaction DesignCity, University of London
Aug 2020London, United Kingdom
B
B
BA English LiteratureBrunel University
Sep 2011 - Jun 2014London, United Kingdom

Awards

D
D
Best In-House Content/Brand StudioDIGIDAY