Over 12 years of experience working within integrated advertising, marketing and communications, including both B2C and B2B, across multiple sectors - Broadcast, Entertainment, Sports, FMCG, Travel & Leisure, Retail, Auto and Health. Brand work includes: Hilton Hotels Worldwide | LinkedIn | AG Barr | New Balance | Sport England | 2XU | Hackett | BAFTA | MTV SAF | Durex | Dixons Carphone | Jaguar Land Rover | Ralph Lauren | Montblanc | NHS | BFI | BBC After the birth and boom of digital and social media I now specialise in creating strategies and content across digital platforms for brands.Locked Pro Plan feature
Social media and content strategy working with some of the biggest global brands to deliver insight led advertising and social engagement campaigns. Reporting directly into the board of directors with oversight of a team of paid media specialists, designers and social media managers. Work includes: • Hilton Hotels & Resorts EMEA o Responsible for delivering Hilton’s EMEA strategy across portfolio of brands. 9 Brand channels (FB & IG) across 7 markets delivering quarterly content calendars against individual brand objectives. Member of Hilton’s digital stakeholder group, collaborating with Hilton’s digital and media in house teams and agencies. o Hampton by Hilton 2018 brand campaign. Real Travel. Social/content producer – creating episodic sub culture mini documentaries and social strategy. Commissioned Firecracker films as partner producers. o Hilton Garden Inn 2018 brand campaign. My Simple Pleasure. Social/content producer creating a series of influencer led short films and associated content to raise brand awareness and consideration. o Waldorf Astoria 2018 brand campaign. Live Unforgettable. Global campaign working closely with Hilton US team. Social strategy and content creation. Delivering across 2 phases including Facebook brand uplift campaign and re targeting strategies. o Conrad Hotels. Launching ‘Luxury Experiences’ campaign and Explore website. Content strategy and social promotion strategy. Development of content themes, retargeting audiences through the sales funnel and onto the Explore website. o Member of the ‘Hilton innovation group’ continuing to develop social and digital opportunities for Hilton. o Sports strategy development to support Hilton sponsorships across several sporting partnerships • LinkedIn o Social strategy development across LinkedIn’s global campaign ‘In it Together’. Launched in US and now running across Europe. o Social content producer working closely with traditional TV producers to create a series of short documentaries. Portfolio of social edits and associated copy across all Facebook, Instagram, LinkedIn and YouTube formats. • AG Barr/Rubicon & Rubicon Street Drinks o Social and content ‘Always On’ and campaign strategies, promoting the full range of Rubicon products. o Strategy and producer for the social launch of Street Drinks. Sourcing and working closely with hero influencers to produce ‘Take a Taste Trip’ short film, social edits and social delivery plan. • KP Snacks o Social and content strategy to launch ‘KPA’ – KP Nuts IPA, brewed to perfectly accompany ‘The Nuts Nut’. o Social producer for Influencer led launch event at Deviant & Dandy Brewery. o Hula Hoops ‘Got My Hands Full’ social content strategy and activation plan. Social edits across all social channels.
Delivering social and digital strategy based on robust consumer insight and on-going analysis to continually engage, motivate and drive audiences to desired outcomes. Reporting directly into the board, managing a team across social, insight, delivery and creative. Work includes: • The British Army o Multi-channel, multi campaign and multi audience content planning, development, production and implementation to drive recruitment for both regular Soldier and Officer. o Driving 114% increase in applications. 300% increase in organic engagement and 127% increase in paid engagement in 2016/17. o Influencer partnership with ‘F2 freestylers’ resulting in 2.1million video views. • Bourne Leisure (Butlins, Haven and Warner Hotels) o Digital experience partner. Development of new house of brands social media strategy and digital content. • RBS | Viacom Talent | Police Now | Vodafone | EON o Social & digital content creation, planning and amplification across a variety of campaigns.
Creative and strategic content consultancy across TVC Group. Sitting within the organisations ‘insights to ideas’ department providing social first creative strategies across TVC’s sector clients; Sports – 2XU & Nike | Drink - Grey Goose & Heineken | Luxury - Ralph Lauren & Montblanc | Auto - Jaguar Land Rover | Retail – Tesco INTU & Hive Home | Charity – CRUK & MIND. Work included: • Development of creative content and copy for all digital outputs. • On-going analysis, reporting and management of activations/campaigns. • Developing partnerships with social talent agencies – influencer content and engagement programmes. • 2XU o Development, production and implementation of social media campaign #Heartnothype • Montblanc o Leading the development of the brand’s Snapchat channel – launched for their 110th Anniversary in NYC
Specialising in cross-channel social media strategy and implementation. Working collaboratively with both clients and the wider team to deliver ongoing social content. Managing 5 team members across client servicing, insight and creative disciplines. Work included: • Client lead for Dixons Carphone (Currys PC World), Delancey’s ‘Get Living London’ and East Village brands, and Hackett Menswear. • Dixons Carphone o Strategy, production and social delivery of the brand’s most successful social media campaign ‘Tech Santa’. • Hackett o Strategic advice and guidance for the 2015 BAFTAs and development of annual social media strategy with a priority objective to drive online purchase.
Digital build/marketing and social media strategist. Specialising in social media engagement, campaigns, design and video production. Managing a team of developers, creatives and analysts. Clients; Sport England, Badminton England, Met Film, The British Mountaineering Council, and Hasselblad. Work included: • Production of content strategies, moderation and community management plans targeting specific audiences across varied social platforms. • Video production including treatments, scripts and design briefs. Management of both pre-and post-production, working closely with clients and third-party suppliers. • Badminton England o Development of bespoke social media platform ‘Battle Badminton’ and Professionals’ platform ‘The Upper Realm’.
Digital communications specialist providing strategic consultancy across blue-chip companies and global brands. Clients included: Durex, MTV Staying Alive Foundation (SAF), Bodyform and Plenty.
Co-creation specialist developing social campaigns, content and communities for brands, government, charities and broadcasters. Managing 5 team members across client services, insight and creative. Work included: • The Industry Trust - Moments Worth Paying For campaign. • ‘Workality’/’Plotr’ - strategic brand development, design and delivery of brand launch event at 10 Downing Street. • Crime Innovation Fund - Production of ‘Getting Clean’ young offenders’ stories. A short film in partnership with BAFTA.
Behavioural change specialist working with an array of both public and private sector clients to design, develop, create and implement integrated marketing campaigns, customer experiences and PR activity.